Question 2: What kind of media institution might distribute your product and why?

The insitution I would want to distribute my magazine is Bauer Media Group. It operates in 15 countries worldwide and the music magazines Bauer Media Group publish are Q, Mojo and Kerrang. I would chose this institution because the three music magazines they do publish are very popular and well known. Q Magazine is known as the UK's biggest music magazines.  It has music news, reviews and world exclusives with the most important bands on the planet and Kerrang is known as the worlds biggest selling weekly rock magazine. They also operate in 15 countries so my magazine would not just be published in the UK and would sell better and be known worldwide so would do better as a music magazine. The fact that they also publish 2 of the most well known magazines means that a lot of people have heard of without even necessarily being interested in music magazines or buying them shows that they are very popular and advertised very well so they most probably do better.

I do not think my magazine would suit being published by international publishing company (IPC) because they specialise more in gossip or men and women's life style magazines. Although they publish NME and Guitar and Bass before I was interested in Media I had only heard of NME whereas I had heard of Q, Mojo and Kerrang.  Therefore their advertising and sales may not be as good and are better at other types of magazines instead of music magazines.
I also don't think the National magazine company would also be best to publish my magazine because they publish a lot of woman magazines, including health, fashion, gossip and housekeeping magazines. Although they publish some men's magazines they do not publish many. This would not be right because my magazine is for females and males and for the younger generation so the National magazine company who publish magazines for older people may not publish my magazine very well.
Future publishing would also not be the best to publish my magazine because although they have some music type magazines, for example computer music and future music, a lot of their magazines are based on technology. Even the music magazines they do publish are technology based. My music magazine is for younger people and Future publishing is for older people especially males interested in technology so the magazines they publish are very different from mine.